We've all heard the stories of the US Pentagon and other seemingly impenetrable websites and servers being compromised by hackers and outside attacks. Oddly, the percent of website owners who perform daily vulnerability scans to keep hackers out, is remarkably low. Is it because we're eternal optimists - "That will never happen to me!" or is it because we do not fully understand the potential disasterous results that could come from our website being compromised? Hackers don't care how big or small you are and lately, they don't even care if you sell anything! If you are creating a list, they want it!
How long have we worked to get our websites up and running? How much money have we spent to get our websites to work the way they do right now? When we consider the relatively low cost of protecting our sites from hackers and outside attacks, it's easy to see why more and more level-headed website owners are getting their sites scanned daily to keep safe and to be compliant with the Payment Card Industry and their Data Security Standard.
Having said that, today, online security isn't only about protecting our websites. Now it's also about staying in business! That's because more and more often, our potential customers will not buy from us if we do not show them that our sites are clean and have passed daily vulnerability scans. Online Consumers are more savvy than ever when it comes to website security, privacy, and business identity.
If our sites aren't protected with an SSL, and there is no visible evidence that we run daily vulnerability scan, the majority of shoppers won't do business with us. The same goes for our sites that don't provide evidence of a privacy policy compliant with local and national regulations. Online visitors also consistently shy away from our websites if we don't show them how easy it is to contact us by phone, email, chat, or a physical address.
If you want to learn more about Trust Guard, the leader in website security and verification, and how their products can protect your site while growing your business, Click Here.
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